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Fibre Optic cables
The challenges of the fast-paced fiber industry    

In a world where technology is constantly evolving, the fiber industry is booming. The usage of multiple devices in one household is rapidly increasing. Therefore, the demand for faster internet speeds and more reliable connections is higher than ever, and fiber optic cables are the answer. However, the competition in the fiber industry is fierce. With so many companies vying for a piece of the pie, it can be difficult to stand out from the crowd. And besides the competition, optic fiber cables themselves present certain challenges as well.

Installation is expensive

One of the biggest challenges the fiber industry faces is the high cost of installation. Fiber optic cables are not cheap, especially since the process of running them to individual homes and businesses is time-consuming and expensive. Because of these high costs, it’s important to make sure that there is a high level of interest from potential customers before beginning the installation process.

Gauging interest is crucial to ensure a good return on investment. But it can also be a tiresome and time-consuming process, especially when you’re using notepads or Excel files.

After all, you don’t want to spend all that money only to find out that no one is interested in using your service. This is where Salesboard comes in as a perfect solution. Instead of hassling with notepads and Excel files, you can use our software to register the interest of prospects on a premise level. This way, you can make sure that you’re only investing in areas with a high demand for your product.

Ensuring that your sales team has its administration in place

Once you’ve gauged the interest of potential customers and installed the optic fiber cables, it’s time to start making sales. And all right, administration is a challenge for sales teams in every industry. That said, it is still a challenge. And if you want to achieve the highest conversion rates possible, it’s crucial to collect as much data about prospects as possible.

Making running lists manually and trying to keep track of them in a notepad or Excel file is not only time-consuming, but it’s also easy to lose track of important data. Data that could be vital to eventually making a sale, even if a prospect didn’t convert on the first try. Salesboard offers a complete overview of your sales process, so you can immediately see who has been contacted, when they were contacted, and what the outcome of the interaction was. This way, you can be sure that no potential customer falls through the cracks.

Then there’s also the fact that some fiber companies have their own sales team, whilst others use (multiple) third-party sales teams. When working with third-parties, it can be an issue to get access to your data. And even if you can, it can be difficult to extract valuable insights from this data because of inconsistencies, different formats, duplicate data, so on. By digitizing and standardizing this process, you can be sure you have these insights, regardless of whether the data was collected by your own team or a third-party.

One thing we know for sure: sales reps don’t like administrative work. It often demotivates them because it keeps them from doing what they are good at: selling! So stop making them waste their time on side tasks and start digitizing this process.

Rapid growth

As the demand for fiber continues to grow, many companies are experiencing rapid growth. And while growth is a good thing, it can also be a challenge. When a company is growing quickly, it can be difficult to keep everyone on the same page. With so many new employees and so much change happening, it’s easy for things to get lost in the shuffle.

If you want to scale your business, you will need to standardize your processes. Otherwise, it can be difficult to keep track of who is doing what and when, leading to a lot of confusion and inefficiency. We already talked about digitizing administration, but that’s just one part of the puzzle.

When you’re a Sales Manager at a rapidly growing company, it’s important that you:

  • Standardize processes
  • Standardize sales methods
  • Have insights into your team’s performance
  • Make data-driven decisions

If you are responsible for a few sales reps, you’ll probably manage without a system. But when your team grows to 100+ reps, it becomes impossible to keep track of what everyone is doing without a system in place.

That’s where we come in. With Salesboard, you can standardize your sales processes and make sure that everyone is on the same page. You can also see how your reps are performing and give them the feedback they need to improve. And by uploading pitch cards, presentations, and other sales materials, you can ensure everyone has the resources they need to close deals. Even those colleagues who started last week.


The fiber industry is growing rapidly, and there is no sign of this growth slowing down anytime soon. This is the time to consider getting in control of your entire field sales channel. As the industry continues to grow, it will be important for companies to focus on standardization and digitization. Only this way, you will be ahead of the competition.

Want to know more about how we can help? Talk to sales!

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